Everyone knows that microcurrent device is poised to only become bigger. Beauty clients love the immediate and lasting impact of treatments performed by well-trained professionals. However, what many in the industry do not know, is about the importance of electric waveforms capability when it comes to selecting the best device for one’s spa or salon. Contrary to popular belief, the power of the product is based not on a mysterious proprietary technology that may be touted, but actual waveform measurement that any buyer should be able to see and measure. Here’s are 3 key factors to know about microcurrent waveforms:
Welcome to the first of our series of spa profiles. Each month we will look at how a successful woman in the beauty industry rose to the top.
This post, we talk to Mary Reed, owner of Esteem Skin Clinic (Visit Esteem Skin Clinic) based in Edmond, Oklahoma. Mary has created a powerful business, and has great insights for anyone in the skincare industry today. Here is our exclusive interview with her:
Nearly everyone is on social media platforms, and given this fact, all beauty professionals should not only be where their customers are, but create campaigns that really connect and engage with current and potential clients. The objective is to drive your brand by standing out from the competition leveraging these powerful platforms like Pinterest, Facebook, Instagram with millions and millions of active users. But not just any approach will work. Here are key three best practices to stand out on social media as everyone starts to focus more as we move into fall and the year-end holidays:
As we all know, technology is everywhere these days. Quite simply, technology can give spa business plan a strong competitive edge. However, the choice is never just tech for tech’s sake; technology should always be the best choice for your business as per its requirement. Here’s how we see two key opportunities of using technology in skincare to attract more customers to your spa.
Serums are key to today’s skin care procedures. They are primarily becoming more miraculous because serums are leveraging science in the world of beauty in stunning, new ways. Even at the consumer level, products such as newest Cle de Peau serum clocking in at $330.00 is selling out.